Marketing and Market Research Practice

Familiarity breeds confidence. So, when looking for marketing research companies, it’s natural that the first step for clients is to seek out those that know their industry. Because at the end of the day, the marketing research process is much easier and yields much more insightful results when you’re working with someone who speaks the language of your category and doesn’t require an education on the dynamics of your industry. CTPD Management Consultants understands that every industry is unique, with its own set of opportunities and challenges. It’s impossible for any marketing research supplier to know everything about every industry, that’s why we’ve chosen to specialize in, and focus our resources on, the industries in which we work the most.

Our Marketing and Market Research Practice covers a wide range of functions including but not limited to the following:

• Contents include:
• Uses of market research
• Market research design
• Desk research
• Focus groups
• Depth interviewing
• Observation and ethnography
• Sampling and statistics
• Questionnaire design
• Self-completion questionnaires
• Face-to-face interviewing
• Telephone interviewing
• Online surveys
• Data analysis
• Reporting
• International market research
• Research trends

We’ve built a wealth of knowledge and expertise in these key industries:

• Consumer Products
• Financial Services
• Healthcare
• Insurance
• Pharmaceutical
• Restaurant
• Retail

We use that industry knowledge and understanding as the foundation upon which we design insightful marketing research solutions that help you make strategic business decisions. Sure, clients look for that industry expertise first, but what keeps our clients coming back and has 98 percent of them willing to recommend us? It’s the fact that we’re also committed to understanding your specific business challenges, to pushing the thinking to develop actionable research and to providing responsiveness that makes the marketing research process seamless.

Since 2003 we’ve been providing custom marketing research solutions for clients. And as our expertise will prove, we know where you’re coming from and can provide you with the strategic direction to help you get to where you need to go.

Our Approach

One of the major differences between CTPD Management Consultants and many other marketing research firms is the fact that we don’t believe in the black box approach to research. We understand that each client and each business challenge is unique, that’s why we customize your projects to provide clear direction for your specific questions. In essence, we believe the most insightful, effective marketing research begins with a blank sheet of paper.

We first assemble a team of research experts whose background best matches the needs of your study. We structure the marketing research team to ensure responsiveness, flexibility and speed. Each team is led by your seasoned account executive who remains actively involved throughout each phase of your project.

Our research is designed to gather information that is clearly focused to help you make strategic business decisions. That’s why we take the time upfront to truly understand the questions you need to have answered. Then we work with you to identify and outline the project objectives, define the size and source of the survey sample and determine the most appropriate marketing research methodology.

The research design then centers on the action to be taken as a result of the study. This means that the focus is not on the questions being asked, but on the decisions that have to be made. Too often the questions being asked are either not the right questions, or are not tied directly to the critical decision issues. The study questionnaire is meticulously developed after extensive collaboration with the client. Then it is exposed to rigorous testing and is edited and rewritten until CTPD Management Consultants can guarantee it is the best instrument to gather information to meet the project objectives.

During the data collection phase, whether the data is collected via phone, in-person or online, your studies are continuously monitored by your marketing research team to ensure accuracy. CTPD Management Consultants takes great pride in our aggressive commitment to quality. In fact, other marketing research suppliers regularly utilize CTPD Management Consultants to design and execute data collection for their projects. In an industry where the quality of data is paramount, we consider this the ultimate compliment.

Once collected, we utilize our extensive statistical and analytical expertise to transform the data into clear, concise and actionable information. CTPD Management Consultants’ analysts do more than just report the facts; they put results in perspective and provide key marketing insights. Since they are involved from the start of each project as an integral part of the marketing research team, CTPD Management Consultants’ analysts have a thorough understanding of your research objectives and business issues.

They use this understanding and the broad array of analytical tools and techniques at their disposal to provide clear recommendations that help you answer tough business questions. At the heart of it all, our approach to research is a commitment to a collaborative, seamless process and to building a trusted partnership that delivers more insightful research and added value.

Your marketing research team is also comprised of a seasoned group of project directors, specialists in tabulation, coding, programming, technical production, and data collection. Each expert averages over a decade of experience meaning you can trust our expertise throughout the entire research process.

What’s also unique about CTPD Management Consultants is the tenure of our staff. Many have been at CTPD Management Consultants for close to 5 years. And, in fact, our account teams are often the consistent tie to past research for our clients. This not only speaks volumes about the culture of our company, but also about the research quality and wealth of expertise you can expect from us. At our core, CTPD Management Consultants is committed to building a trusted partnership that pushes the thinking to develop the most insightful research and to removing the research burden from your shoulders by making the process seamless and enjoyable.

Because when it’s all said and done, we want to make you look good and help your company succeed. Again, we know everyone talks about great client service, but how do you know who actually delivers on it? Just ask their clients. Here’s what ours have to say.