Certificate in Digital Marketing Level 4

Overview

Our qualifications in Digital Marketing Management were designed for the industry and are taught, assessed and verified by local and international industry experts. They are career specific and are aimed to ensure that our students graduate with the cutting-edge vibrant, entrepreneurial skills and solid competencies to satisfy the increasing demanded of the local, regional, international and multinational employers and for self-employment. The qualification level has broader coverage of knowledge and practical skills required for the vocational sector. The qualification has the potential to prepare learners for progression to an appropriate Level 5 programme in the same or related vocational area and for progression to employment in the appropriate vocational sector. Other learners may want to use this qualification to extend the specialism they studied in other MUTAS programmes.

Who is this qualification for?

The Certificate in Digital Marketing (Level 4) is an ideal qualification if you’re just starting or want to start a career that involves operations to achieve any given organizational goals and objectives through effective performance. It is aimed at Apprentice level people who are new to the workplace and who need to develop their workplace skills and achieve a recognized qualification. It is also designed as an introductory operations course for those who aspire to work in operations. It is also appropriate for the induction of new starters and for up-skilling those individuals who are employed within a role that is predominately operations. It allows the student who already has occupational competence within their sector, but is aspiring to enter a role that involves Digital Marketing to gain the right level of occupational knowledge in Digital Marketing principles. It could be delivered as a standalone qualification or to complement a larger sector or industry specific qualification and learning programme. If you are interested in any of the following, then this could be the course for you:

• Marketing and Sales Assistant
• Marketing and Sales Coordinator
• Assistant Marketing and Sales Manager
• Branding Assistant
• Digital Promotional and Marketing Officer
• Digital Promotional and Marketing Consultant

What makes this course special?

This Level 7 Bachelor of Technology in Business Management has been developed to:.

• Provide technical-related education and training for those who are intending to work, or who already work, in the Business Management role.
• Give learners the opportunity to achieve a Level 6 Diploma in Business Management, either to enter employment at supervisory level or to progress to higher professional education qualifications such as Level 8 qualifications in Business Management or other related fields.
• Give learners the opportunity to develop skills, knowledge and competencies relevant to organizational Business Management in an applied learning context.
• Give learners the opportunity to develop a range of skills and techniques, personal skills and attitudes essential for successful performance in working life.
• Enable learners to start building the technical skills and knowledge relevant to an industry (or industries) in any sector.
• Provide a qualification which will enable progression to further study, training or employment to enable learners to make informed choices with regard to a career in Business Management discipline.
• Financial Business Management technical skills that may be applicable in other work situations or other qualifications.
• Develop their own personal growth and engagement in learning through the development of personal, learning and thinking skills (PLTS).
• Have existing skills recognized

Why you must study with MUTAS ?

At Marvelous University of Technology and Applied Sciences (MUTAS ), we know how important it is for career ambitious people to get the right education in order to start and further develop their careers.

With today’s industry and employers demanding so much more than just a qualification to contain the effects of global competition and to attain competitive edge, here are the main six (6) reasons why you must choose to study at MUTAS :

Work Readiness

MUTAS courses will give you real hands on experience in pursuing your education. It is what is called learning by doing it or action learning. Based on a 70% practical (action learning, action research, projects, reflective thinking, critical thinking, etc.) and 30% theory teaching and learning and assessments methodologies, all the MUTAS students become work ready (prepared) during their first year of study and graduate with strong work ethics, analytical, problem solving, communication and entrepreneurial skills which are the major factors that employers are looking for in their new recruits.

Employability

MUTAS higher vocational, technical and professional courses prepare students for employment and self-employment. The MUTAS courses develop a student’s employability skills as they offer the experience of real-life practical tasks and work placements. MUTAS qualifications are generally well-regarded by employers as the courses enable students to develop useful hands-on skills in respective fields of study and in critical areas such as problem solving, time management, entrepreneurial, communication, work behavior, visionary and focus minded, team work, and project planning, execution to evaluation. The knowledge and skills you get from MUTAS programs will make you be sought after by employers locally and globally. MUTAS helps students to gain strong knowledge and skills that are essential to start and successfully run their own businesses and/or to be appreciated competent and productive employees that every employer would like to hire.

Relevant

MUTAS courses are designed and developed with the help of the employers, industrial experts, professional bodies, higher education experts and lecturers. This keeps the MUTAS curriculum to be industry driven and relevant for today and the future’s job market and self-employment. MUTAS qualifications provide students with industry-specific knowledge, skills and competencies which make graduates’ work outputs to be relevant to their employers’ missions, visions and goals.

Practical Teaching and Assessments

The MUTAS teaching and learning is based on the seven (7) major principles teaching and learning through which theory knowledge is practically applied into various practical teaching and learning methods including action learning, projects supported by verifiable tangible evidences (outcomes), critical reflective thinking, case scenarios, job placements, industrial site visits, public lectures led by industrial experts, etc.

The assessment for MUTAS courses is largely based on regular coursework and work experience, which makes them an ideal option for those who crumble under the pressure of exams.

All the MUTAS programs are assessed through objective and rigor based assignments and projects for which origination is examined through the Turnitin IT Application to ensure that each students submits his/her own true work. The outcome of these assignments must be in an implementable practical and quality standard.

Career and Education Progression

Employers value MUTAS qualifications as the courses are industry-centered and directed. In other words, unlike academic programs, the MUTAS courses give students the industry-specific knowledge and skills which makes them readily employable. This, combined with the problem solving, time management, entrepreneurial, communication, work behavior, visionary and focus minded, team work, and project planning skills they gained throughout their learning process give the MUTAS graduates a strong competitive edge to progress in senior job positions and to further pursue their postgraduate professional degrees such as Masters to Professional Doctorate Degree programs at various reputable higher education institutions/universities.

The MUTAS Certificate in Digital Marketing (Level 4) is also designed to reflect the increasing need for progression onto the high quality professional and technical education at levels 5 to 8 and beyond. These qualifications provide students with a clear career pathway so that they can be empowered to effectively and successfully progress and attain their career goals within the fastest period possible.

Reputation and Prestige

• The industry relevance, practicality, career specific and quality of the MUTAS qualification will make you to standout and visibly be seen and noticed in a cloud of many academically qualified graduates.
• As more employers expect their new employees to have relevant practical skills and competencies than costly academic knowledge, MUTAS makes your CV and profile standout.
• MUTAS is known for stringent quality standards which govern the provision of its higher vocational, technical and professional courses. MUTAS is also known for its practical, relevance and Industry driven courses.
• The above values, compounded with the work ethics, entrepreneurial and problem solving skills you will learn and practice while studying at MUTAS will grant you the respect, reputation and prestige within the industry sector you will work.

Qualification Purpose and Aims

The Level 4 Certificate in Digital Marketing Management is for learners who work in, or who want to work in the digital marketing and professional management sector. It gives learners the opportunity to:

• Develop knowledge related to digital marketing management, the roles and responsibilities of a marketing manager.
• Learn about the core knowledge required to work as a marketing and sales assistant, marketing and sales coordinator, assistant marketing and sales officer, branding assistant, digital promotional and marketing officer, digital promotional and marketing consultant.
• Achieve a recognized level 4 technical qualification.
• Develop their own personal growth and engagement in learning

How will I learn?

The MUTAS tutors/lecturers are equipped with various traditional teaching methods which are all used to create and develop of Vibrant, Skilled, Competent and Work-prepared Entrepreneurial Technicians, Technologists and Professionals. The teaching and learning practices involve 70% practical and 30% theory methodologies by applying a wide range of action learning techniques stipulated in the course specification.

What does the course involve?

You will study a combination of theory, applied theory and practical subjects across a broad range of units. To succeed, your effective time management and focus are both very critical. You will cover twelve (12) units. For each unit, you will do a main test, assignment and an examination in addition to an integrated project. These assessments do not include the informal tests, homework and assignments which your lecturers will require you to do in each learning outcome. To pass this applied qualification, it is critical that constantly monitor, formalize yourself with and operate alongside developments taking place within the Business and Enterprise sector by regularly visiting various business organization, reading news and articles related to the sector, etc.

Assessment Methods

The MUTAS programs are assessed using a combination of:

a) Informal Assessments

b) Formal Assessments

Informal assessments are conducted by lecturers on each covered component of the unit outcome to weigh knowledge created into his/her students in order that necessary teaching practices adjustments can be made as appropriate.

Formal Assessments are further classified into two parts:

[1] Formal Continuous Assessments which comprise of:

a) Major Test

b) An Integrated Project

[2] Formal Final Assessments which comprise of:

a) Major Examination

b) Unit Assignments

What are the Career Progression Opportunities?

Learners who have achieved the Level 4 Certificate in Digital Marketing Management, could progress on to a Level 5 Diploma in Digital Marketing that demonstrates occupational competency for the potential job roles listed below at this level, including an apprenticeship in business. Learners can also progress onto the MUTAS the Level 5 Digital Marketing. Learners could also progress into roles such as Marketing and Sales officer, Branding Assistant, Digital Promotional and Marketing Officers, Digital Promotional and Marketing Consultants.

What are the Articulation Opportunities?

The credit transfers from other programs offered by other institutions or other MUTAS programs will be dealt with according to MUTAS rules and regulations on Recognition of Prior Learning. Provided that an applicant has qualification accredited by NQA and verifiable through the NQF, the MUTAS rules provide for course by course credits as well as credit transfer by volume under certain conditions. Maximum credits that can be granted from none technical (hands-on) programs are 15% of the credits for a qualification. Maximum credits that can be granted from the technical (hands-on) programs of similar standards with those of MUTAS are 50% of the credits for a qualification.

What career opportunities can this lead to?

The Certificate in Digital Marketing (Level 4) is suitable for people working or planning to work in firstly entry job roles such as:

• Office Marketing and Sales Assistant
• Marketing and Sales Coordinator
• Assistant Marketing and Sales Officer
• Branding Assistant
• Digital Promotional and Marketing Officer Trainee
• Digital Promotional and Marketing Consultant Trainee

What are the Fees?

Our different types of fees cover the following:

• Application/Registration Fees
• Tuition Fees
• Assessments Fees (for 2nd Opportunity and External Assessments)
• Other Fees e.g. the usage of outsourced additional educational facilities such as library and the costs of study manuals, costs of educational and/or industrial site tours, action research practices.

For more information about our fees, please contact any of our Call Centre at any of our Campuses or the Marketing and Public Relationships Department.

Funding Opportunities

There are many funding options for the MUTAS accredited programs. Most of our students have over the past years been funded by their employers while others finance their studies on their own. Students can also apply for study loan with Namibia Students Financial Assistance Fund https://www.nasfaf.na/web/guest/students. MUTAS also provides scholarship and bursaries to students who meet requirements as stipulated in our prospectus.

Withdrawal/Cancellation

Any cancellations/withdraw or refunds are executed in accordance with the institutional policies. For more details, refer to the Students Registration Agreement and the Withdraw Policy.

The Certificate in Digital Marketing is a Level 4 qualification made up of eleven (11) units, nine hundred (900) Guided Learning Hours (GLHs) and ninety (90) credits. It is structured to be studied over a period of one year through distance learning, part-time, full-time or blended learning. Plans are underway to offer the program through online learning.

Total Unit/Modules

The following is a compressive list of course modules you will cover in this program:

• 1DIM101         Digital Fundamentals
• 1DIM102         Digital Marketing Principles
• 1DIM103         Principles of Social Media Marketing
• 1DIM104         Principles Marketing 
• 1DIM105         Website Development
• 1DIM106         Creative Digital Media Campaigns Techniques
• 1DIM107         Introduction to Business Environment
• 1DIM108         Customer Service and Relationship Marketing
• 1STU101         Applied Business Communication and Technology
• 1STU102         Principles of Entrepreneurship
• 1STU103         Applied Fundamentals of Statistical Methods
• 1STU104         Legal and Ethical Context of Practice

Work placement/experience requirements

Although there is no specific mandatory elements of work placement/experience requirement for the Certificate in Digital Marketing (Level 4), students are expected to apply theories learnt through various methods and carryout the practical learning activities as provided in the qualification specification.

Completion of Study Enrollment Form

Download and complete the Student’s Enrollment Agreement (SEA) form or obtain one from our Call Centre at any of our Campuses, print and complete it and submit it with proof of payment for the stipulated registration fees together to any of our Campuses before the stipulated application deadlines to avoid paying late application/registration fees. To be considered for approval, the completed enrollment agreement form must be accompanied by certified copies of documents as stipulated on the Student’s Enrollment Agreement (SEA) form.

Applicant must ensure that:

The enrollment agreement form is properly and fully completed and that each page is initialed and signed;

• He/she provides all the required documentations such as certified copies of qualifications, Identity Card/Pass port photos, Supporting letters from employers,
• He/she deposits registration fees into the respective Campus’ Bank Account provided on the enrollment agreement form and submits original copy of the deposit as proof before being issued with an official receipt
• He/she is issued with an official Institutional Receipt, stamped with Official Company Stamp and Signed by the Head of Call Centre for every payment made to the MUTAS .
• Please note that MUTAS does not receive cash payments, all payments must be directly into the bank account with student’s number as reference
• He/she obtains a written acknowledge letter confirming that his/her completed enrollment agreement form has been received
• He/she obtains status of his/her application for studies within 30 working days.
• If admitted, an Admission letter issued by the Admission section in the Office of the Registrar, must also be obtained through the respective Campus together with the Time Table, Syllabuses, and any other information.

What must I have to qualify?

The Certificate in Accounting and Finance has been designed on the assumption that it is available, without artificial barriers which restrict access and progression, to everyone who can achieve the required standard. However, applicants who meet any one of the following will be prioritized as they are likely to benefit more readily from the programme:

• NTA Level 3 Certificate in any related field of study
• Grade 12 with minimum of 20 points in 6 subjects with F or better symbol in English. English shall be part of the 6 subjects you must have completed
• Grade 10 with minimum of 25 points in 6 subjects with E or better symbol in English. English shall be part of the 6 subjects you must have completed.
• Mature entries are acceptable for people with five (5) years of industrial work experience and a pass grade at the MUTAS Aptitude Assessment

Resources for Prospecting Students

• Qualifications Brochure
• Prospectus
• Online Application
• Application Form

Resources for Registered Students

• Students Handbook
• Institutional Calendar
• Learning and Assessments Policies
• Qualifications Specifications
• Assessments Schedules
• Recorded Lessons’ Presentations
• Virtual Classrooms
• Virtual Library
• Virtual Laboratories
• Study Manuals and Books